It was a very special event, not only because of its huge clout – the organization reported more than 20 million visitors over the period, the area was as sparse as 1,1 million sq. meters and more than 140 countries contributed with their own pavilions -. Guided by the motto “Feeding the Planet: Energy for Life”, hundreds of companies were showing the innovations and capabilities to reach a World able to produce enough food in adequate and safe conditions for everyone, while at the same time guaranteeing the sustainability of our fragile ecosystems. JIKA linked itself to this purpose by marketing exigent water-saving technologies in our portfolio. What made this Expo really special for JIKA is that the brand enjoyed a double presence. The Czech Pavilion – ranked the 5th best overall for the Italian press, so extra visitors were likely to be coming – had been fitted out with JIKA products, specially featuring wall and floor JIKA tiles that will be available for the international clients in the near future, beating out other remarkable competitors which a longer presence in the tiles marketplace. Moreover, all Bathrooms in the pavilion were equipped with JIKA ceramic sanitary-ware: Cubito and Cubito Pure sets have been chosen for its perfect match with the pavilion design and their sophisticated appearance, Olymp toilets completely barrier-free made everybody’s enjoyment of Czech pavilion a matter of fact. But JIKA did also install an artistic exhibition showcasing pieces of ceramic sanitary ware and faucets recreating an unexpected atmosphere: we let our passion flourish, and created an area of stalls within the building. Conceived as a refreshing and educative space, a bunch of WCs were displayed in rows, thus creating a theatre feel, and carefully prepared animations are on display. A nice meeting between Italian artfulness and Czech innovation happened as a result.